In the venue concept, light-wood fixtures curve gently with hand soap and cream bottles placed low. A small tree, floor greenery, and a wall of leaves join a life-size panel of official ambassador Park Seo-jun. The forest scene enters a beauty store, but plants are more than atmosphere: they are the material origin continuing inside the bottles.
Born in Nakatsugawa, Gifu Prefecture, meet tree began with a lumber company marking its 100th year. According to the operator’s July 28 announcement at 3:00 p.m., its @cosme TOKYO pop-up runs July 29–August 4. Visitors can handle popular products and test their scents. Before the week begins, RareDex looks at work connecting leaves and branches left after lumber production with daily care.
Passing Leaves and Branches into Fragrance
The brand says many branches and leaves were discarded during lumber processing. Hinoki leaf essential oil is extracted from them. Its scent differs from oil from wood: the official site describes leaf as fresh and light, wood as calm. Daily essentials convey the different expressions held in different parts of one tree.
Hinoki from the Kiso region spanning Gifu and Nagano, including Nakatsugawa, is documented by Japan’s Forestry Agency as timber cultivated and used over a long history. Yet origin and history need not merely decorate value. Reconsidering overlooked branches and leaves and turning them into essential oil concretely shortens the distance between forest and life.
The store plans hinoki-scented hand soap, body soap, body cream, aroma mist, and other products. Scent perception and skin compatibility vary, so do not choose only from words such as botanical or local. Read labels and test a small amount when samples are available, giving daily products the same time to prove their fit with body and room as plants receive in inspection.
What to See before Park Seo-jun’s Name
Park Seo-jun became official brand ambassador in March 2026. The venue includes campaign images, a life-size panel, and a video message. His selections on the official site are hinoki hand soap, body soap, body cream, aroma mist, and hand cream. Beyond borrowed fame, these choices carry forest material into small acts of washing hands, caring for skin, and scenting a room.
This does not establish that he grows plants or privately uses the products. Officially confirmed facts extend only to the ambassadorship, selections, and published campaign. Staying within that boundary reveals a better path: the actor opens the door, and visitors turn toward ingredient labels, scent differences, and the lumber company’s history. People and plants should connect through material knowledge, not conjecture.
Placing Forest Origins on a Beauty Floor
The pop-up is on the first floor of @cosme TOKYO. In the concept image, products have room on wood fixtures and share the view with trees and leaf walls rather than crowding deep shelves. The actual venue may differ, but the intended store shows the source landscape as well as containers.
When visiting, do not collapse everything into “hinoki.” Compare scents from wood and leaf, then imagine the sink, bath, desk, or entry where each belongs. Botanical fragrance is not a substitute for a potted plant, but it can bring another expression of one tree into seconds of morning handwashing or an evening reset.
What to Know before Visiting
The meet tree pop-up runs July 29–August 4, 2026, on the first floor of @cosme TOKYO, 1-14-27 Jingumae, Shibuya-ku, Tokyo. Official hours are 11:00 a.m.–9:00 p.m. Benefits are offered to visitors meeting purchase conditions, while supplies last. Confirm current hours, stock, and benefits through official brand and venue information before departure.
Bringing forest closer need not mean buying large furniture or adding pots. Look beside the trunk that becomes lumber to leaves and branches that once lacked a role. When that attention becomes scent in an object touched daily, time with plants extends from the room’s edge into the palm.
